Advertising effectiveness : the role of awards, creativity, and cross-channel effects
Year of publication: |
2012
|
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Authors: | Saffert, Peter |
Subject: | Mobilkommunikation | Mobile communications | Kundengewinnung | Customer acquisition | Kreativität | Creativity | Vertriebsweg | Distribution channel | Werbewirkung | Advertising effects | Werbewirkungsforschung |
Description of contents: | Table of Contents [gbv.de] |
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Do mobile banner ads increase sales? : yes, in the offline channel
Osinga, Ernst C., (2019)
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Liu, Wei, (2024)
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Vries, Lisette de, (2017)
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Creativity in advertising : when it works and when it doesn't
Reinartz, Werner J., (2013)
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Reinartz, Werner J., (2012)
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Reinartz, Werner, (2012)
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