Advertising ethics : a field study on Turkish consumers
Year of publication: |
2007
|
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Authors: | Akagün Ergi̇n, Elif ; Ozdemir, Handan |
Published in: |
The journal of applied business research. - Littleton, Colo. : CIBER Research Inst., ISSN 0892-7626, ZDB-ID 1107555-7. - Vol. 23.2007, 4, p. 17-26
|
Subject: | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Unternehmensethik | Business ethics | Kultur | Culture | Sexualität | Sexuality | Emotion | Türkei | Turkey |
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