Advertising experiments by retailers
Year of publication: |
1978
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Authors: | Fenwick, Ian |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 18.1978, 4, p. 35-40
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Subject: | Einzelhandelsbetrieb | Werbungsbetrieb | Großbritannien |
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Die Werbekosten der Einzelhandelsbetriebe
Schwalbe, Heinz, (1968)
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The FTC, large quality store advertising and the small retailer
Dickinson, Roger, (1967)
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Customer services and promotions in supermarkets
Downie, Walter David, (1967)
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Assessing the Reliability of Psychographic Analyses
Fenwick, Ian, (1983)
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Switching commuters from car to public transit: a micro modelling approach
Fenwick, Ian, (1983)
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Consumer behavior for marketing managers
Fenwick, Ian, (1984)
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