Consumer behavior for marketing managers
ed. by Ian Fenwick ...
| Year of publication: |
1984
|
|---|---|
| Other Persons: | Fenwick, Ian (contributor) |
| Publisher: |
Boston, Mass. [u.a.] : Allyn and Bacon |
| Subject: | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Marktforschung | Market research |
| Extent: | X, 484 S |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enth. 36 Beitr. - Literaturangaben |
| ISBN: | 0-205-08120-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000703681