Advertising for a new product introduction: A stochastic approach
Year of publication: |
2004
|
---|---|
Authors: | Grosset, Luca ; Viscolani, Bruno |
Published in: |
TOP: An Official Journal of the Spanish Society of Statistics and Operations Research. - Springer. - Vol. 12.2004, 1, p. 149-167
|
Publisher: |
Springer |
Subject: | Marketing | goodwill | new product introduction | stochastic LQ control | stochastic Riccati equation |
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