Advertising implications and design of messages
Year of publication: |
2016
|
---|---|
Authors: | D'Souza, Clare ; Tay, Richard |
Published in: |
Marketing Intelligence & Planning. - Emerald Group Publishing Limited, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 34.2016, 4, p. 504-522
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Personality | Advertising | Consumers | Market segmentation | Advertising effectiveness |
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