Advertising in a competitive product line
Year of publication: |
2001
|
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Authors: | Fruchter, Gila E. |
Published in: |
International game theory review. - [River Edge], NJ [u.a.] : World Scientific, ISSN 0219-1989, ZDB-ID 1500913-0. - Vol. 3.2001, 4, p. 301-314
|
Subject: | Werbung | Advertising | Sortiment | Retail assortment | Produktdifferenzierung | Product differentiation | Wettbewerb | Competition | Oligopol | Oligopoly | Spieltheorie | Game theory | Nash-Gleichgewicht | Nash equilibrium | Theorie | Theory |
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