The Many-Player Advertising Game
Year of publication: |
1999
|
---|---|
Authors: | Fruchter, Gila E. |
Published in: |
Management Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0025-1909. - Vol. 45.1999, 11, p. 1609-1611
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | differential games | noncooperative | Nash equilibrium | marketing-advertising |
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