Advertising in a new competitive environment : persuading customers to buy
Year of publication: |
1987
|
---|---|
Other Persons: | Blair, Margaret Henderson (contributor) |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 30.1987, 6, p. 20-26
|
Subject: | Werbung | Advertising |
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