Advertising in app : a neuroscientific approach
Federico Cassioli, Michela Balconi
| Year of publication: |
2022
|
|---|---|
| Authors: | Cassioli, Federico ; Balconi, Michela |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Geneva : Inderscience Enterprises Limited, ISSN 1741-8100, ZDB-ID 2145038-9. - Vol. 16.2022, 3, p. 257-270
|
| Subject: | ad efficacy | animation | eye-tracking | in-app advertising | interactivity | Werbung | Advertising | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJIMA.2022.122243 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013256308