Advertising in asymmetric competing supply chains
Year of publication: |
2014
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Authors: | Liu, Bin ; Cai, Gangshu ; Tsay, Andy A. |
Published in: |
Production and operations management : an international journal of the Production and Operations Management Society. - Hoboken, NJ : Wiley-Blackwell, ISSN 1059-1478, ZDB-ID 1108460-1. - Vol. 23.2014, 11, p. 1845-1858
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Subject: | manufacturer advertising | retailer advertising | cost sharing | supply chain competition | game theory | co-op advertising | Spieltheorie | Game theory | Lieferkette | Supply chain | Werbung | Advertising | Wettbewerb | Competition |
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