Cooperative advertising in manufacturer-retailer relationships with considering inventory costs
Amin Zaheri and Majid Rafiee
| Year of publication: |
2023
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|---|---|
| Authors: | Zaheri, Amin ; Rafiee, Majid |
| Published in: |
International journal of logistics systems and management : IJLSM. - Genève [u.a.] : Inderscience Enterprises, ISSN 1742-7975, ZDB-ID 2204294-5. - Vol. 46.2023, 4, p. 405-450
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| Subject: | cooperative game | Stackelberg game | inventory costs | supply chain coordination | co-op advertising | Lieferkette | Supply chain | Spieltheorie | Game theory | Werbung | Advertising | Lagermanagement | Warehouse management | Lagerhaltungsmodell | Inventory model | Kooperatives Spiel | Cooperative game | Kosten | Costs | Lieferantenmanagement | Supplier relationship management | Duopol | Duopoly |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJLSM.2023.135423 [DOI] 10.1504/IJLSM.2021.10041795 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014439733