Advertising in MENA goes digital

Ilhem Allagui.

Adland in the MENA region : from traditional to digital -- Engaging consumers : on new advertising trends and practices -- Advertising humor in the MENA region -- Advertising to consumers in a religious season -- Advertising to women in the MENA region -- Online advertising as a revenue stream for media start-ups in MENA -- Experimenting with democracy : political advertising in the post Arab uprisings.

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Year of publication:	2018
Authors:	Allagui, Ilhem
Publisher:	New York, NY : Routledge,
Subject:	Social Web \| Social web \| Brasilien \| Brazil \| MENA-Staaten \| MENA countries \| Werbung \| Advertising \| Online-Marketing \| Internet marketing \| Digitalisierung \| Digitization

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Extent:	1 online resource
Series:	Routledge research in cultural and media studies ; 124
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-0-429-26890-8 ; 0-429-26890-4 ; 978-1-000-00012-2 ; 1-000-00012-5 ; 978-1-000-00695-7 ; 1-000-00695-6 ; 978-1-000-01348-1 ; 1-000-01348-0 ; 978-0-367-07650-4
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013180502