Advertising in the "age of me"
Year of publication: |
1979
|
---|---|
Authors: | McNeal, James U. |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 22.1979, 4, p. 34-38
|
Subject: | Werbung | Psychologie |
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