Advertising Measurement and decision making

by Homer M. Dalbey ; Irwin Gross and Yoram Wind. Ed. and dir. by Patrick J. Robinson

Year of publication:	1968
Authors:	Dalbey, Homer M. ; Gross, Irwin ; Wind, Yoram
Other Persons:	Robinson, Patrick J. (contributor)
Publisher:	Boston : Allen & Bacon

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Extent:	XX, 103 S. ; 8-o
Series:	Marketing Science Institute Series of books
Type of publication:	Book / Working Paper
Source:	USB Köln Online Catalogue BWL

Persistent link: https://www.econbiz.de/10004348099