Advertising media planning : a brand management approach
Year of publication: |
2012 ; 3. ed.
|
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Authors: | Kelley, Larry D. ; Jugenheimer, Donald W. ; Sheehan, Kim Bartel |
Publisher: |
Armonk, NY [u.a.] : Sharpe |
Subject: | Werbung | Mediaplanung | Marketing | Brrand name products |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Advertising media planning : a brand management approach
Kelley, Larry D., (2008)
-
The media handbook : a complete guide to advertising media selection, planning, research, and buying
Katz, Helen E., (2010)
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Kellogg on advertising & media : the Kellogg School of Management
Calder, Bobby J., (2008)
- More ...
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Advertising media planning : a brand management approach
Kelley, Larry D., (2023)
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Advertising media workbook and sourcebook
Kelley, Larry D., (2012)
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Advertising media planning : a brand management approach
Kelley, Larry D., (2015)
- More ...