Advertising media sourcebook
Peter B. Turk ; Donald W. Jugenheimer ; Arnold M. Barban
| Year of publication: |
1997 ; 4. ed.
|
|---|---|
| Authors: | Turk, Peter B. ; Jugenheimer, Donald W. ; Barban, Arnold M. |
| Publisher: |
Lincolnwood, Ill. : NTC Business Books |
| Subject: | Mediaplanung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VII, 102 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-8442-3521-0 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004320165