Advertising media workbook and sourcebook

Larry D. Kelley, Donald W. Jugenheimer, and Kim Bartel Sheehan

pt. 1. Marketing and communication planning -- pt. 2. Media objectives and strategies -- pt. 3. Media tactics -- pt. 4. Broadcast media -- pt. 5. Print media -- pt. 6. Out-of-home media -- pt. 7. Digital media -- pt. 8. Media tools, analysis, and resources.

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Year of publication:	2015 ; Fourth edition.
Authors:	Kelley, Larry D.
Other Persons:	Jugenheimer, Donald W. (contributor) ; Sheehan, Kim (contributor)
Publisher:	New York : Routledge,
Subject:	Werbeträger \| Advertising media

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Extent:	1 online resource (ix, 370 pages)
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-1-315-71390-8 ; 978-1-317-49938-1 ; 978-1-317-49939-8 ; 978-0-7656-4094-9
Other identifiers:	10.4324/9781315713908 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013183435