Advertising on social network sites : a structural equation modelling approach
Year of publication: |
2013
|
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Authors: | Saxena, Anant ; Khanna, Uday |
Published in: |
Vision : the journal of business perspective. - Gurgaon, ISSN 0972-2629, ZDB-ID 2436323-6. - Vol. 17.2013, 1, p. 17-25
|
Subject: | Advertising Value | Social Networking Sites | Structural Equation Modelling | Social Web | Social web | Strukturgleichungsmodell | Structural equation model | Soziales Netzwerk | Social network | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Werbung | Advertising |
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