Advertising practitioner perceptions of HDTV advertising : a diffusion of innovations perspective
Kartik Pashupati and Alice Kendrick
| Year of publication: |
2008
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|---|---|
| Authors: | Pashupati, Kartik ; Kendrick, Alice |
| Published in: |
JMM : the international journal on media management. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1424-1277, ZDB-ID 2010027-9. - Vol. 10.2008, 4, p. 158-178
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| Subject: | Fernsehen | Television | Innovationsdiffusion | Innovation diffusion | Fernsehwerbung | Television advertising | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003789762