Advertising : principles & practice
William Wells ; Sandra Moriarty ; John Burnett
| Year of publication: |
2006 ; 7. ed., internat. ed.
|
|---|---|
| Authors: | Wells, William D. ; Moriarty, Sandra E. ; Burnett, John |
| Publisher: |
Upper Saddle River, NJ : Pearson/Prentice Hall |
| Subject: | Werbung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXXI, 592 S. : Ill., graph. Darst. 29 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references (p. 575-580) and index |
| ISBN: | 0-13-196881-5 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004846218