Consumer perception of sex appeal advertising : a high context cultural perspective
Year of publication: |
2015
|
---|---|
Authors: | Anabila, Peter ; Tagoe, Clement ; Asare, Sylvester |
Published in: |
The IUP journal of marketing management : IJMM. - Hyderabad : IUP Publ., ISSN 0972-6845, ZDB-ID 2615477-8. - Vol. 14.2015, 4, p. 34-55
|
Subject: | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Sexualität | Sexuality | Geschlecht | Gender | Kulturelle Identität | Cultural identity | Werbung | Advertising | Wahrnehmung | Perception |
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