Advertising psychology and research : an introductory book
by Darrell B. Lucas; Steuart H. Britt
| Year of publication: |
1950
|
|---|---|
| Authors: | Lucas, Darrell B. |
| Publisher: |
New York, NY. [u.a.] : McGraw-Hill |
| Subject: | Werbung | Advertising | Wirtschaftspsychologie | Economic psychology | Konsumentenverhalten | Consumer behaviour |
| Extent: | 765 S zahlr. III., graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000038180