ADVERTISING RESEARCH - Biosensory metrics can deliver advertising insights - Can you distinguish a Cannes winner from an Effie great? Both types of ad work, but brain scans show they do it differently.
Year of publication: |
2008
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Authors: | Plummer, Joseph ; Moses, Elissa |
Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - 2008, p. 41-44
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