Advertising research
by Neil Holbert
| Year of publication: |
1975
|
|---|---|
| Authors: | Holbert, Neil |
| Publisher: |
Chicago, Ill. : AMA |
| Subject: | Werbungsforschung | Vereinigte Staaten | Werbung | Advertising | Werbewirkung | Advertising effects | Marktforschung | Market research | Forschung | Research |
| Extent: | 17 S. |
|---|---|
| Series: | Monograph series / American Marketing Association. - Chicago, Ill. : AMA, ZDB-ID 2414658-4. - Vol. 1 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-87757-068-X |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002849920