Advertising Revenue Optimization in Live Television Broadcasting
Year of publication: |
2015
|
---|---|
Authors: | Popescu, Dana |
Other Persons: | Crama, Pascale (contributor) |
Publisher: |
[2015]: [S.l.] : SSRN |
Subject: | Fernsehwerbung | Television advertising | Fernsehen | Television | Werbung | Advertising | Rundfunk | Broadcast |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Management Science, Forthcoming Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments January 1, 2015 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
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