Corporate social responsibility & the advertising strategic planning process : a literature review & research agenda
Year of publication: |
2022
|
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Authors: | Hayes, Jameson L. ; Holiday, Steven ; Park, Haseon |
Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 41.2022, 2, p. 210-232
|
Subject: | advertising | Corporate social responsibility | CSR | strategic planning process | systematic review | Strategisches Management | Strategic management | Bibliometrie | Bibliometrics | Corporate Social Responsibility | Werbung | Advertising |
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