Flexible and committed advertising contracts in electronic retailing
Year of publication: |
2020
|
---|---|
Authors: | Liu, Dengpan ; Kumar, Subodha ; Mookerjee, Vijay S. |
Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 31.2020, 2, p. 323-339
|
Subject: | differential games | advertising competition | operational considerations | electronic retailing | Einzelhandel | Retail trade | Werbung | Advertising | Electronic Commerce | E-commerce | Spieltheorie | Game theory |
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