Advertising, the Matchmaker
Year of publication: |
2007
|
---|---|
Authors: | Anand, Bharat N. ; Shachar, Ron |
Publisher: |
[S.l.] : SSRN |
Subject: | Werbung | Advertising | Informationswert | Information value | Verbraucher | Consumers | Matching | Produkt | Product |
Extent: | 1 Online-Ressource (54 p) |
---|---|
Series: | Harvard Business School Strategy Unit Research Paper ; No. 264206 |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments December 2004 erstellt |
Other identifiers: | 10.2139/ssrn.264206 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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