Extent: | Online-Ressource (337 p) |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Description based upon print version of record Cover; Advertising, the Uneasy Persuasion; Title Page; Copyright Page; Original Title Page; Original Copyright Page; Table of Contents; Acknowledgments; Preface to the Paperback Edition; Introduction; 1 The Advertiser's Perspective; 2 What Advertising Agencies Know; 3 The Consumer's Information Environment; 4 An Anthropology of Goods; 5 Historical Roots of Consumer Culture; 6 The Emergence of New Consumer Patterns: A Case Study of the Cigarette; 7 Advertising as Capitalist Realism; 8 An Evaluation of Advertising; Afterword; Notes; Index |
ISBN: | 978-0-415-81793-6 ; 978-1-136-66818-0 ; 978-0-415-81793-6 |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011677916