Advertising theory
edited by Shelly Rodgers and Esther Thorson
| Year of publication: |
2019 ; Second edition
|
|---|---|
| Other Persons: | Rodgers, Shelly (ed.) ; Thorson, Esther (ed.) |
| Publisher: |
New York : Routledge, Taylor & Francis Group |
| Subject: | Werbung | Advertising | Werbewirkung | Advertising effects | Theorie | Theory |
Online Resource
| Extent: | 1 Online-Ressource (xx, 548 Seiten) Diagramme |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-351-20831-4 ; 1-351-20831-4 ; 978-1-351-20830-7 ; 1-351-20830-6 ; 978-1-351-20829-1 ; 1-351-20829-2 ; 978-1-351-20828-4 ; 1-351-20828-4 |
| Other identifiers: | 10.4324/9781351208314 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013180207