Advertising to Businesses : Experimental Evidence for High-Involvement Purchases
Year of publication: |
[2023]
|
---|---|
Authors: | Thomas, Michael ; Goic, Marcel ; Kalyanam, Kirthi |
Publisher: |
[S.l.] : SSRN |
Subject: | Experiment | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour |
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