Advertising : types, trends and controversies
edited by Evelyn P. Mann
| Year of publication: |
2012
|
|---|---|
| Other Persons: | Mann, Evelyn P. (contributor) |
| Publisher: |
Hauppauge, N.Y. : Nova Science |
| Subject: | Werbung | Marketing | Soziale Software | Online-Werbung | Advertising. | Advertising--New products. | Consumer behavior. |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XI, 144 S. : Ill. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-1-613-24679-5 ; 1-613-24679-X |
| Source: |
Persistent link: https://www.econbiz.de/10009495621