Advertising value constructs' implication on purchase intention : social media advertising
Edirisinghe Arachchige Chaminda Prasanna Karunarathne, Weerasinge Asha Thilini
| Year of publication: |
2022
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|---|---|
| Authors: | Karunarathne, E. A. C. P. ; Thilini, Weerasinge Asha |
| Published in: |
Management dynamics in the knowledge economy. - Bucharest : NUPSPA, ISSN 2392-8042, ZDB-ID 2819566-8. - Vol. 10.2022, 3/37, p. 287-303
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| Subject: | social media advertising | advertising value | informativeness | entertainment | irritability | purchase intention | Social Web | Social web | Werbung | Advertising | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.2478/mdke-2022-0019 [DOI] hdl:11159/12655 [Handle] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013435705