Advertising versus sales in demand creation
Year of publication: |
2011
|
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Authors: | Hochman, Gal ; Hochman, Oded ; Hochman, Eithan ; Heiman, Amir ; Leung, PingSun |
Published in: |
The B.E. journal of economic analysis & policy. - Berlin : De Gruyter, ISSN 1935-1682, ZDB-ID 2268326-4. - Vol. 11.2011, 1, p. 1-27
|
Subject: | Werbung | Advertising | Nachfrage | Demand | Werbewirkung | Advertising effects | Verkauf | Selling | Theorie | Theory |
Extent: | graph. Darst. |
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Type of publication: | Article |
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Systemvoraussetzungen: Acrobat Reader |
Other identifiers: | 10.2202/1935-1682.2716 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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