Advocating electronic business and electronic commerce in the global marketplace
Kijpokin Kasemsap (Suan Sunandha Rajabhat University, Thailand)
| Year of publication: |
[2016]
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|---|---|
| Authors: | Kijpokin Kasemsap |
| Published in: |
E-retailing challenges and opportunities in the global marketplace. - Hershey, PA, USA : Business Science Reference, ISBN 978-1-4666-9921-2. - 2016, p. 1-24
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| Subject: | Electronic Commerce | E-commerce | Internationaler Wettbewerb | International competition | Wettbewerbsvorteil | Competitive advantage | Unternehmenserfolg | Firm performance | Welt | World |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-4666-9921-2.ch001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011506200