E-retailing challenges and opportunities in the global marketplace

Shailja Dixit (Amity University, India), Amit Kumar Sinha (Amity University, India)

"This book explores the transformations occurring in the virtual marketplace as consumer needs and expectations shift to the new age of online shopping by emphasizing the difficulties business professionals face in the digital age in addition to opportunities for market growth and new product development"--

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Year of publication:	[2016]
Other Persons:	Dixit, Shailja (ed.) ; Sinha, Amit Kumar (ed.)
Publisher:	Hershey, PA, USA : Business Science Reference
Subject:	Online-Handel \| Online retailing \| Welt \| World \| Electronic Commerce \| Welthandel
Description of contents:	Table of Contents [gbv.de]
Published items:	16 hits in ECONIS - Online Catalogue of the ZBW

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Extent:	xxv, 358 Seiten Illustrationen Diagramme 29 cm
Series:	Advances in e-business research (AEBR) book series Premier reference source
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Sammelwerk ; Collection of articles of several authors
Language:	English
Notes:	Enthält 16 Beiträge Includes bibliographical references (pages 309-347) and index
ISBN:	978-1-4666-9921-2 ; 978-1-4666-9922-9
Classification:	Außenwirtschaft: Allgemeines
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011474335