Affect is an important factor in processing Alzheimer disease awareness messages
Martine Lewi; Patrick De Pelsmacker
| Year of publication: |
2011
|
|---|---|
| Authors: | Lewi, Martine ; Pelsmacker, Patrick de |
| Published in: |
Breaking new ground in theory and practice. - Wiesbaden : Gabler, ISBN 978-3-8349-3134-4. - 2011, p. 55-73
|
| Subject: | Social Marketing | Social marketing | Alterskrankheit | Geriatric disease | Werbewirkung | Advertising effects | Emotion |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009380034