Affective and cognitive influence of control of navigation on cause sponsorship and non-profit organizations
Ye Wang (Communication Studies, University of Missouri, Kansas City, USA)
| Year of publication: |
November 2015
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|---|---|
| Authors: | Wang, Ye |
| Published in: |
International journal of nonprofit and voluntary sector marketing. - Chichester : Wiley & Sons, ISSN 1465-4520, ZDB-ID 2211865-2. - Vol. 20.2015, 4, p. 331-346
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| Subject: | Nonprofit-Marketing | Nonprofit marketing | Online-Marketing | Internet marketing | Website | Wohltätigkeit | Charity |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/nvsm.1534 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011493538