Affective computing in marketing : practical implications and research opportunities afforded by emotionally intelligent machines
Delphine Caruelle, Poja Shams, Anders Gustafsson, Line Lervik-Olsen
| Year of publication: |
2022
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|---|---|
| Authors: | Caruelle, Delphine ; Shams, Poja ; Gustafsson, Anders ; Lervik-Olsen, Line |
| Published in: |
Marketing letters : a journal of research in marketing. - New York, NY : Springer Science + Business Media B.V, ISSN 1573-059X, ZDB-ID 1478939-5. - Vol. 33.2022, 1, p. 163-169
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| Subject: | Affective computing | Artificial intelligence | Emotions | Robots | Emotion | Marketing | Künstliche Intelligenz | Intelligenz | Intelligence | Roboter | Robot |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-021-09609-0 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013184294