Affiliate marketing in tourism : determinants of consumer trust
Year of publication: |
2014
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Authors: | Gregori, Nicolas ; Daniele, Roberto ; Altinay, Levent |
Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0047-2875, ZDB-ID 864377-5. - Vol. 53.2014, 2, p. 196-210
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Subject: | consumer trust | e-commerce | affiliate marketing | online trust | affiliate website | Electronic Commerce | E-commerce | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Website |
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