The effect of social media and advertising activities on affiliate marketing
Year of publication: |
2019
|
---|---|
Authors: | Olbrich, Rainer ; Schultz, Carsten D. ; Bormann, Patrick |
Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 13.2019, 1, p. 47-72
|
Subject: | advertising | ad impressions | affiliate marketing | business focus | clicks | commission amount | leads | length of partnership | microblogging | multichannel advertising | social media | social media messages | social media reach | Social Web | Social web | Werbung | Advertising | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management | Web 2.0-Technologien | Web 2.0 technologies |
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