Affiliation rhetoric and digital orientation in crowdfunding appeals
Year of publication: |
2023
|
---|---|
Authors: | Maurer, Joshua D. ; Creek, Steven A. ; Allison, Thomas H. ; Bendickson, Joshua S. ; Sahaym, Arvin |
Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 190.2023, p. 1-11
|
Subject: | Signaling | Affiliations | Crowdfunding | Digital orientation | Legitimacy | Online-Marketing | Internet marketing | Digitalisierung | Digitization |
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