Affinity credit card issuers and their relationship with their alumni affinity group partners
Year of publication: |
1997
|
---|---|
Authors: | Worthington, Steve |
Published in: |
International Journal of Bank Marketing. - MCB UP Ltd, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 15.1997, 2, p. 39-47
|
Publisher: |
MCB UP Ltd |
Subject: | Banking | Credit cards | Financial institutions |
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