Service systems as a foundation for resource integration and value co-creation
Year of publication: |
2012
|
---|---|
Authors: | Edvardsson, Bo ; Skålén, Per ; Tronvoll, Bård |
Published in: |
Review of marketing research. - Bingley [u.a.] : Emerald, ISSN 1548-6435, ZDB-ID 2169037-6. - Vol. 9.2012, p. 79-126
|
Subject: | Marketingtheorie | Marketing theory | Dienstleistung | Services | Werttheorie | Theory of value | Service-Dominant Logic | Service-dominant logic | Telekommunikationsausrüster | Telecommunications equipment industry | Telekommunikationsdienst | Telecommunications services |
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