Age-dependent effects of food advergame brand integration and interactivity
Year of publication: |
2014
|
---|---|
Authors: | Rifon, Nora J. ; Quilliam, Elizabeth Taylor ; Peak, Hye-jin ; Weatherspoon, Lorraine J. ; Kim, Soo-kyong |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 33.2014, 3, p. 475-508
|
Subject: | Online-Marketing | Internet marketing | Product Placement | Product placement | Lebensmittel | Food | Zielgruppe | Target group | Kinder | Children | Computerspiel | Video game |
-
Owen, Laura J., (2013)
-
Measuring the impact of product placement on children using digital brand integration
Hudson, Simon, (2013)
-
Hang, Haming, (2014)
- More ...
-
Weatherspoon, Dave D., (2021)
-
Understanding Consumer Preferences for Nutritious Foods: Retailing Strategies in a Food Desert
Weatherspoon, Dave D., (2014)
-
Price and Expenditure Elasticities for Vegetables in an Urban Food Desert
Weatherspoon, Dave D., (2012)
- More ...