Handbook of research on consumer behavior change and data analytics in the socio-digital era

Pantea Keikhosrokiani

"This book focuses on concepts, theories, and analytical techniques to track consumer behavior change for the sake of better decision making among businesses, covering various techniques such as opinion mining, behavioral and social media analytics using machine learning, deep learning, ensemble learning, and emotional intelligence"--

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Alternative title:	Consumer behavior change and data analytics in the socio-digital era
Year of publication:	[2022]
Other Persons:	Pantea Keikhosrokiani (ed.)
Publisher:	[2022]: Hershey, PA, USA : IGI Global, Business Science Reference
Subject:	Konsumentenverhalten \| Consumer behaviour \| Data Mining \| Data mining \| Social Web \| Social web
Description of contents:	Table of Contents [gbv.de]
Published items:	16 hits in ECONIS - Online Catalogue of the ZBW

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Extent:	xxv, 458 Seiten Illustrationen
Series:	Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) book series
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Aufsatzsammlung
Language:	English
Notes:	Includes bibliographical references and index
ISBN:	978-1-6684-4168-8 ; 978-1-6684-4169-5 ; 978-1-6684-4170-1
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012817820