Agency appraisal of emotions and brand trust
Year of publication: |
2023
|
---|---|
Authors: | Sung, Billy ; La Macchia, Stephen ; Stankovic, Michelle |
Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 57.2023, 9, p. 2486-2512
|
Subject: | Emotion | Gratitude | Pride | Trust | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management |
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