The "timber box" effect for premium wines
Year of publication: |
2020
|
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Authors: | Sung, Billy ; Crawford, Robert ; Teah, Min ; Stankovic, Michelle ; Phau, Ian |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 54.2020, p. 1-9
|
Subject: | Luxury | Opening box effect | Premium wine | Risk | Wine packaging | Wein | Wine | Weinbau | Wine industry | Luxusgüter | Luxury goods | Weinhandel | Wine trade | Australien | Australia |
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