AGENCY ECONOMICS - Holding companies: Size-related cost economies - How big is big enough for a holding company?
Year of publication: |
2005
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Authors: | Silk, Alvin ; Berndt, Ernst |
Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - Vol. 40.2005, 8, p. 51
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